My Role: Art Direction, Storyboards, Illustration, Animation, Motion Design
I included the storyboards for this project to show more of the concept development process. The first idea we had was to show the progression of a person (kid/farmer) as they went through their life and show the progression of the character over time. Gaining weight from a bad diet and living a sedentary lifestyle.
This concept didn’t end up working out because it wasn’t highlighting all of the factors/items that the client wanted to focus on. We needed to touch on many topics such as; fast food, exercise, obesity, local farming, tv watching, breastfeeding and public transportation. All in one short intro that would be used for various shows based on the same subject matter.
So I came up with a 2nd storyboard that hits all of these subjects and seemed to flow much better with the script that Alpheus Media had supplied. This is what we ended using for the final animation, which was done in a low-fi 2D painted style.
Client: Texas Department of Health
Production: Alpheus Media
Animation: Sidekick Animation